Practical SEO and website development for Nottingham businesses
SEO Agency in Nottingham
Improve how your business is found—and what happens after somebody finds it.
We are an SEO agency in Nottingham for service businesses that need more calls and enquiries from search. Our SEO services cover local search, technical fixes and the website itself. Within the agreed scope, we can make the changes rather than leaving you with a report.
The difference is that we make the agreed changes ourselves. Many SEO projects end with a document and a list for somebody else to implement. Our work can include the implementation—in your website, by us, with your approval.
Local and technical SEO
Website development
Implementation included
Recognising the problem
Is your visibility growing, stuck or falling?
Most people arrive here knowing something is wrong without knowing why. Usually it is one of these:
- Rankings have fallen and nobody has explained why
- Calls and enquiries are down
- A redesign lost organic traffic
- Service pages are not being indexed
- Nearby competitors consistently appear above you
- Your Google Business Profile has lost visibility
- Several service or location pages are competing
- Traffic arrives but enquiries do not
- Previous recommendations were never implemented
- A new website needs a proper foundation before launch
The first job is diagnosis—not selling a package.
Sometimes the problem is technical. Sometimes a page does not match what people are searching for. Sometimes the website, Google Business Profile and content are telling Google three different stories. Often it is more than one at once.
We work out what changed, examine the evidence and decide which problem is worth fixing first.
Strategy, websites and implementation
SEO services in Nottingham: what we do
The service is built around the problem, not a generic checklist. We connect search strategy to the website work required to make it useful.
Local SEO
Google Business Profile, service and location pages, local relevance, citations, and tracking the calls and enquiries that result. The aim is a consistent, specific answer to what you do and where you do it.
Technical SEO
Crawling, indexing, canonicals, redirects, sitemaps, duplicate-URL detection, site architecture and Core Web Vitals. We connect automated symptoms to your actual website and fix the issues that matter.
Content & On-Page SEO
Search-intent research, page planning, titles, headings, internal linking, and resolving thin, duplicated or cannibalising pages. Useful and specific, not a fixed article quota.
Google Business Profile
Categories, services, descriptions, photos, posts, review strategy and website consistency. Where suitable, we investigate suspensions and support a reinstatement request without promising Google’s decision.
SEO Recovery
Evidence-led investigation of ranking, traffic or enquiry losses after redesigns, migrations, missing redirects, noindex settings, canonical errors, suspensions or wider search changes.
Website Design & Development
New builds, rebuilds, landing pages and repairs with architecture, URLs, speed, mobile use, accessibility and conversion considered before launch rather than recovered afterwards.
See a sample SEO report · SEO for businesses with multiple locations
Businesses we are built to support
Who we work with
Our clearest fit is a business that depends on being found locally and on a website that turns that visibility into enquiries. Different sectors face different search markets and should not be sold the same plan.
Trades and home services
Builders, electricians, plumbers, roofers, heating engineers and cleaning companies.
Professional services
Accountants, solicitors and consultants where expertise and trust must be explained clearly.
Clinics and healthcare
Dental, cosmetic, physiotherapy, veterinary and private practices with accuracy-sensitive content.
Hospitality and venues
Restaurants, bars, event spaces and accommodation competing for discovery and bookings.
Local retail
Independent shops that need to be found for what they sell as well as where they are.
Local knowledge without location-page shortcuts
Why the Nottingham market works the way it does
Nottingham is not one search market. It is a city centre surrounded by places people name specifically: Beeston, West Bridgford, Arnold, Hucknall, Bulwell, Clifton, Long Eaton and Ilkeston.
Someone in West Bridgford may search for “plumber West Bridgford” rather than “plumber Nottingham”, while map results are strongly influenced by the searcher’s location. Knowing which searches are realistic from the business’s actual location is a central part of useful local SEO.
The city’s mix of retail, professional services, technology, universities, hospitality and trades means competition varies enormously between sectors. A dental practice and roofing company in the same NG postcode face very different search markets.
There is also a regional trap: businesses covering Nottingham, Derby and Leicester often create near-identical location pages that compete with one another. Locally relevant coverage and links can be more useful than large volumes of generic national placements.
Transparent starting points
What it costs
Some businesses need one fix; others need ongoing work. Plenty need a defined project and nothing more. These starting prices help you judge whether we are likely to fit your budget before arranging a call. See our pricing and scope details.
| Service | Starting price |
|---|---|
| Free initial SEO reviewA preliminary visibility, indexing and targeting check | £0 |
| Local SEO StarterGoogle Business Profile, homepage and up to two existing service pages | £395 one-off |
| SEO Audit With ImplementationManual findings plus agreed priority implementation within the quoted scope | £695 one-off |
| Ongoing Local SEOPractical monthly work for a local service business | From £395/month |
| Technical SEO or website speed project | From £350 |
| SEO recovery diagnosis | From £145 |
| Website design and development | From £1,200 |
| WordPress care planUpdates, backups, security monitoring and defined small changes | From £45/month |
No minimum term and no lock-in contract. Many published audits provide recommendations while implementation is priced separately. Our £695 offer includes agreed priority fixes within a clearly written scope. Additional development, content or specialist recovery work is quoted separately.
We also work on websites we did not build. Scope, deliverables, access requirements and responsibilities are agreed in writing before paid work starts.
A practical route from evidence to action
How we work
The process is deliberately straightforward. We identify the commercial problem, collect evidence, prioritise the work and implement what has been agreed. Our guide to how we work explains the process and responsibilities.
Understand
Your services, locations, customers and the problem you are actually trying to solve.
Investigate
Your website and live search results, plus Search Console, analytics and Google Business Profile where access is available.
Prioritise
What to fix first, what can wait and what is unlikely to justify the money.
Implement and measure
We make the agreed changes—or work alongside your developer—and measure relevant calls, forms and bookings.
A useful first look—not a disguised sales report
The free SEO review
A preliminary look at your visibility, basic indexing, homepage and service-page targeting, local presence, obvious technical barriers and the first priority we would investigate.
It is not a complete audit, full keyword strategy, guaranteed diagnosis or free implementation. Complex problems need a paid investigation, and we will say so rather than guess.
Send us:
- Your website address
- Your email address
- Your main service
- Your target area
- What has changed
- When a decline began, if known
Experience built through real websites
Why work with us
Strategy and implementation in one place. Useful advice often fails because the development work never happens. We can do both.
You deal with the person responsible for the work. If you are looking for a Nottingham SEO company or consultant, you can learn more about David Walsh, the founder and how the business runs.
We started with our own money. We operate and maintain several websites across local services, specialist retail and international freight. Some operate in categories with advertising restrictions, making dependable organic discovery particularly important.
A Nottingham project you can inspect. Clothing Alterations Nottingham is one of the websites we have built and optimised. Our dated case studies explain the work, evidence and limitations.
Your website, competitors and available data come before a prescribed package.
You should understand what is proposed and why, without needing a glossary.
Agreed recommendations can become completed website changes.
No invented offices and no thin pages that merely swap place names.
Clear limitations build better relationships
What we do not promise
Google controls search results, verification and reinstatement. Hosting and third-party services can limit speed. Some ranking losses are recoverable and some are not.
- Guaranteed rankings
- Guaranteed Local Pack positions
- Guaranteed profile reinstatement
- Guaranteed traffic recovery
- A fixed number of leads
- A perfect PageSpeed score
What we will do is diagnose the problem with evidence, tell you what we find—including when it is bad news—implement what is agreed and measure the result against relevant enquiries.
Straight answers before you enquire
Frequently asked questions
How much does SEO cost in Nottingham?
Our starting prices are published above: £395 for a fixed-scope local SEO setup, £695 for an audit with agreed priority implementation, and from £395 a month for ongoing work. The final fee depends on your sector, website condition and the agreed scope, and is confirmed before work starts.
How long does SEO take?
A technical fault can be corrected in days, although search engines and competitors may take longer to respond. Meaningful local-search improvement commonly requires sustained work over several months. No responsible provider can give every business an exact ranking date.
Can you guarantee first-page rankings?
No. Search results are controlled by search engines and change with competition, location and demand. We diagnose, implement and measure improvements without promising a position we do not control.
Do you implement, or just advise?
Implementation can be included. We either make the agreed changes directly or work with your existing developer, with responsibilities, access and approvals agreed in advance.
Are you a WordPress-only agency?
No. WordPress is one platform we work in, particularly for technical repairs and hands-on implementation. The recommendation depends on your existing website and what the project needs.
Can I see examples of your work?
Yes. We have worked on a number of website and SEO projects across local services, specialist retail and other service sectors. Clothing Alterations Nottingham is a client website we have built and optimised; it is not owned by us. We are a new agency and will not present client work as our own or claim results we cannot evidence. We can explain what work was completed, how the site is structured and what the available evidence shows, subject to client permission.
Will I deal with a consultant or an account manager?
David Walsh, the founder, is responsible for the advice and agreed work. How we work explains the stages and responsibilities.
Do you only work with Nottingham businesses?
No. Nottingham and the East Midlands are our focus, but we can work with businesses elsewhere where the project suits remote delivery.
One-off SEO work or ongoing support?
A defined project suits a specific issue or an agreed investigation. Ongoing SEO is better suited to work that needs regular monitoring and improvement. The scope and cost are agreed before work starts.
Local SEO or technical SEO?
Local SEO focuses on visibility for relevant local searches, including your Business Profile and website. Technical SEO investigates whether important pages can be found, accessed and understood. Many websites benefit from elements of both.
How to choose your next step
Start with the problem you can describe: which pages or enquiries have changed, when, and what you have already checked. A free initial review can help identify whether a focused fix, broader investigation or ongoing work is appropriate.
Start with the problem—not a package
Not sure what is limiting your visibility?
Tell us what you do, where you operate and what has changed. We will examine the initial evidence and explain the most sensible next step—whether that is a focused correction, deeper investigation, better website or ongoing support.
Last reviewed: 23 September 2026 by David, founder.