A bounded audit, priority fixes and post-fix checking

SEO Audit Nottingham With Implementation

From evidence to completed corrections

Find what is limiting the website — and fix the agreed priorities

An SEO audit should not end with a spreadsheet of warnings you are left to interpret.

This £695 service investigates the parts of a small WordPress website most likely to affect search visibility and enquiries, prioritises what it finds, and includes implementation of the agreed priority fixes.

£695 one-off. Two to three weeks from the point access is available. It covers one WordPress website for a service business, up to 25 indexable pages and five distinct templates.

A report is not a correction

Many audits stop at the recommendations

An audit and an implementation are different services. The audit finds the problem, records the evidence and explains what should change. Implementation alters the website. A report does not correct a title, remove an indexing block, consolidate competing pages or repair an internal-linking route — somebody still has to.

See the Sample SEO Report for annotated examples of how findings, evidence strength, priority and responsibility are recorded.

Diagram contrasting an audit that ends in a report with one that ends in implemented and verified changes
Where the work lands, and who has to do it.

Where that work lands is worth checking before you buy anything. Some providers quote implementation separately once you have seen the findings. Some hand you a ticket list for your developer. Some include fixes, but inside a monthly retainer.

If you would like to look for obvious problems before buying an audit, our WordPress SEO checklist covers 20 checks, with guidance on which you can do yourself.

This product does it as one purchase. I investigate the agreed areas, identify the work with the greatest business value, agree the priority fixes with you, implement the ones that fit the scope and access available, and check the live output afterwards.

Some recommendations may still need your developer, hosting provider or another specialist. Those dependencies are identified before work begins rather than treated as though they are included.

If the evidence shows that targeted fixes are not enough and the website needs a planned rebuild, the next step is Website Design & Development rather than stretching an audit into an undefined design project.

Free review or full investigation?

Should you just take a free SEO audit instead?

Possibly — and it is worth answering honestly, because I offer a free scope check too.

Free audits are widely available locally. They are a legitimate way for an agency to start a conversation, and if your site turns out to have one obvious fault, a free look may be all you need.

Our free scope check does not include implementation. The £695 service includes agreed priority corrections within the confirmed scope.

Free scope check

A narrow first look

It checks for an obvious indexing restriction or broken commercial page, reviews how the homepage and main service pages are targeted, and establishes whether the website fits this product’s boundary. It is not a crawl, an action plan or a diagnosis.

SEO audit with implementation

Investigation, action and checking

It gathers first-party evidence, investigates the agreed areas, prioritises findings, implements approved in-scope corrections and validates the live output afterwards.

On timing: some audits are advertised in 48 hours. The time needed depends on the scope and the work involved. This service takes two to three weeks from the point access is available, allowing time for investigation, agreed in-scope changes and checks of the live output.

One product with a clear boundary

What the £695 covers

Detail Included scope
Website One WordPress website for a service business
Size Up to 25 indexable pages and five distinct templates
Investigation Technical condition, content and targeting on important pages, internal links, local signals where relevant, Search Console evidence and conversion routes
Deliverable A prioritised issue register showing what was found, the evidence, pages affected, recommended action and responsibility
Implementation Agreed priority corrections that can be completed safely in WordPress within the confirmed scope
Validation Recrawl or retest of affected pages and inspection of the live output
Delivery Two to three weeks from the point access is available
Price £695 one-off

The investigation follows the problem rather than running every available test. Depending on the site, that may mean indexing directives, canonicals, redirects, titles and headings, internal links, overlapping service pages, structured data, sitemap settings, key templates, Search Console patterns and obvious conversion-tracking gaps.

For deeper detail on crawling, indexing and technical signals, see technical SEO. For Maps, location pages and Google Business Profile, see Local SEO Nottingham.

Existing branch and franchise networks can use Multi-Location SEO when the audit must also decide which location pages and profiles should exist.

Boundaries stated before purchase

What it does not cover

  • Ecommerce catalogues or sites above the page and template limits
  • Custom platforms requiring substantial development
  • Multilingual or international SEO
  • A backlink audit, disavow campaign or digital PR
  • A content strategy or several new pages
  • A website migration or redesign
  • Paid search, social or email marketing
  • Recovery guarantees after an algorithmic decline or manual action
  • Specialist server, security or legal work
  • Unlimited revisions or open-ended ongoing support

If the free scope check shows your site falls outside this boundary, I will explain why and quote a separate project. You will not buy the £695 audit and discover afterwards that the central problem could not be investigated within it.

Suitability before commitment

Who this is for

A service business with a relatively small WordPress site where the cause of a search or enquiry problem is unclear.

  • Visibility or enquiries have declined and the cause is unclear
  • Important service pages are not appearing as expected
  • Several pages may compete for the same search
  • A redesign, plugin change or accumulated edits created uncertainty
  • A previous audit never became website changes
  • You want an independent order of priorities before spending more

When another service is the better fit

Who it is not for

If you already know the single fault and need one contained correction, a defined technical fix from £350 may be the better buy. If the website exceeds the scope boundary, or you need a migration, redesign, link campaign or ongoing content programme, this is the wrong product.

If a smaller fix is enough, I will say so. If the problem needs a larger investigation, I will not describe it as a £695 audit.

Evidence before activity

How the SEO audit with implementation works

Confirm the problem and scopeYou send the website address, the main concern, the pages that matter and roughly when the issue began. The free scope check establishes whether the site fits this product before payment.
Gather the evidenceI review the live site, important pages and templates, WordPress configuration and read-only Search Console data. Automated tools support the investigation; they do not decide the priorities.
Prioritise the findingsEach material issue is weighed by evidence, the importance of affected pages, likely consequence, implementation effort, dependencies and risk. A tool’s warning colour does not set the order.
Agree the fixesYou receive the findings and proposed priorities. We confirm what I will change, what needs your approval and what requires another supplier.
Implement and validateI make agreed in-scope changes, record the work and check affected live pages afterwards. Validation confirms the correction was implemented as intended; it does not guarantee how or when Google responds.

A usable output, not a tool dump

What you receive

A prioritised issue register rather than an unfiltered export. Each material finding identifies what was found, the supporting evidence, the pages or templates affected, the likely consequence, the recommended correction, its priority, who implements it and how the completed change should be checked.

You also receive a record of the changes completed within scope and the validation notes. Where a recommendation needs your developer or host, the evidence is presented in a form they can act on.

Example format of a prioritised SEO issue register showing evidence, affected pages, recommended action and responsibility
Example issue-register format. Findings, priorities and ownership are based on the evidence for each website.

Fixed price, controlled scope

Are there hidden costs?

No per-page overage inside the agreed 25-page boundary. No separate tool-licensing fee. No extra charge for post-fix validation.

Work outside the written scope is not added silently. If the investigation reveals substantial custom development, new page creation, specialist hosting work or a larger strategy requirement, I will explain the dependency before anything further is commissioned.

The fixed price does not make this unlimited implementation. Scope, included corrections, required access and exclusions are confirmed in writing before paid work begins.

A correction can be checked

What an audit can and cannot guarantee

The implementation can be verified. Search outcomes cannot.

I can confirm that an agreed redirect works, a noindex directive was removed, the intended canonical appears in the live source, or internal links now reach an important page. I cannot guarantee that Google will crawl or index every eligible URL, restore traffic by a particular date or award a particular ranking.

Search performance also depends on relevance, competition, content, authority, demand and changes outside the website.

Straight answers before you enquire

Frequently asked questions

Why £695 when some audits cost several thousand?
Because this is a bounded product for a small WordPress site, not an unrestricted audit of any platform at any size. The page and template limits, exclusions and included implementation make the fixed price workable.
Is implementation really included?
Yes — the agreed priority corrections that fit the confirmed scope, platform and available access. Custom development and work outside the written scope are quoted separately.
Do you implement every recommendation?
No. Some recommendations are not worth their cost or risk, and some need another specialist. We agree which corrections I will make before anything changes.
Do you audit sites built with Elementor or Divi?
Yes. Rendered output, key templates, plugins and configuration are within the product boundary. A heavily customised build may need a separate scope.
What access do you need?
Usually WordPress access and read-only Search Console. Analytics, hosting or staging access is requested only where the agreed investigation requires it. Temporary or role-limited accounts are preferable.
Will it improve our rankings?
It can remove barriers. It cannot guarantee rankings, traffic or enquiries. Validation confirms the change was made correctly, not that Google must respond to it.

Free initial review or full SEO audit?

The free review provides an initial look at the problem and possible next steps. The paid audit examines the agreed scope in greater depth, records prioritised findings and includes agreed eligible corrections.

Audit with implementation or a defined technical fix?

A defined fix may suit a known, contained fault. An audit suits an eligible small WordPress website where several issues or the underlying cause need investigation. Scope and exclusions are confirmed before paid work starts.

How to decide whether an audit is right for you

Identify your main concern, the pages affected and what access is available. Review the published scope and sample SEO report, then request a scope check before committing.

Confirm the fit before paying

Start with a free scope check

Tell me what changed, which pages matter and what the website needs to achieve. I will say whether the SEO audit with implementation fits, whether a smaller correction is enough, or whether the problem needs a separately scoped service.

hello@seoagencyinnottingham.co.uk · View pricing

Last reviewed: 23 September 2026 by David, founder.


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